Two commercials for the launch of a new movie theater 1996
The concept and production of two commercials for the CinemaxX movie theatres in Germany was my first job for the noted Hamburg advertising agency KolleRebbe. For the two commercials we used slides and 16mm film.
From that moment Stefan Kolle stayed my No. 1 advertiser of all times until he passed in 2017. Humble, most witty, and brave.
Three commercials for the launch of a new lemonades 1996
Jörg Follert and I came up with the concept and directed three commercials for the German music television broadcasting company VIVA. We shot with many Super8 cameras. The soft drinks actually tasted weird and looking at the twins had a hallucinogen quality.
Via a-musik: "Wabi Sabi is a staggering sounding, beautifully packaged and simply significant contemporary electronic album by Marcus Schmickler out of the thriving German underground music scene. Schmickler has one release under his own name on the Odd Size label in France, and was a contributing member of POL and Kontakta on the same label. Most recently he released the exceptional Pluramon Pick Up Canyon album on the Mille Plateaux label (which featured the guest drumming of Jaki Liebezeit). This CD consists of two pieces: "Wabi Sabi" -- a devastating 33 minute 2-channel spatial composition that mixes gorgeous flowing electronics ala Francois Bayle with moments radio-static density and transcending sound waves. Param is a shorter work of 2-channel, powerfully droning electronics. "The pair of terms wabi and sabi are expressions of an attitude towards life that draw the power of artistic creation from silence and decay."
The show introduced international commercials to a broader audience on RTL II, a commercial, privately owned, general-interest German television channel. For the opener I sampled from various sources. Two weeks of compositing. Sampling, remixing, one my favourite occupation.
Pluramon is the collaboration project of Marcus Schmickler. He asked Jan St. Werner and me to design the cover artwork for the debut album Pick up canyon. We basically cut from old books and used printing sets for children.
Via Mille Plateaux: "The first Pluramon release on Mille Plateaux, Pick Up Canyon focused on the guitar as an instrument to produce electronic sounds, dealing with the transition from structure and tune (as he calls it). Schmickler says 'I feel it's very microscopic and gives the listener the opportunity to listen into an instrument, like hearing through 3-D glasses into the space between the instruments.' "
[ Projects ]
Station idents for PRO7
"Inspired by..." 1995
The national TV broadcasting company PRO7 hired me to develop an idea for a series ad bumpers – station identifications shown before the commercial break. We produced a series of seven jingles on 16mm film, inspired by different contemporary artists. They won several awards, amongst others a Silver Award at PromaxBDA International.
My first collaboration with composer Marcus Schmickler. The take-off of a long story and friendship.
The TV program Hotzspotz on RTL II, a commercial, privately owned, general-interest German television channel, introduced international commercials to a broader audience. I shot the scenes for the title sequence on Hi8 video at home, including intense use of my bathtub and the tpyeface of that decade: Template Gothic.
A year earlier I had heard an exciting talk by Howard Rheingold at the Ars Electronica in Linz, Austria about how Wired Magazine was to go online. This talk made me wanting to work with them and be part of the next step. HotWired was the first commercial web magazine, launched on October 27, 1994. Although it was part of Wired Ventures, HotWired was a separate entity from Wired, the print magazine, and had original content.
Coming from a motion design background the speed or more precisely the slowness of the web back then made it very difficult for me to adapt. No more motion graphics but silent slide shows - nothing audiovisual.
But it was tremendously inspiring to be in the HotWired offices, and to meet all their incredibly brilliant staff. Thanks to Barbara Kuhr for all her awesome inspiration!
TV producer Ulrich Meyer hired me to produce the opening credits for his crime show Alarm on Sat.1, a privately owned German television broadcasting station. In his office he had a huge painting that he wanted me to reproduce and bring "to live" in the title sequence. It was an interesting challenge on my first job as a freelancer.
On air design for the launch of a new national TV channel 1992-1993
For almost two years I was employed as creative director VOX TV, a German television channel, headquartered in Cologne. Together with the sound director Jan St. Werner I was hired for the concept and production of the on air design for the launch of this new national TV channel. In collaboration with dozens of international designers and composers we produced the audiovisual packaging of more than 25 formats. The video here shows a short compilation.
Also read this article [German] – it has even more of the 1992 title sequences.