Workshop @ HfMDK Frankfurt
What you need to start your communication with the public
December 15th, 2022
Fabulous Hendrika Entzian, professor for Bigband & Composition/Arrangement in Jazz and also current chair of the master's degree program in Big Band for players, writers and conductors at the prestigious Frankfurt University of Music and Performing Arts, invited me to give a 2-days workshop on Public Relations.
Had the great pleasure to work with five exciting talents on their approach how to introduce their upcoming projects to the public. The students developed a new strategy to communicate their work, and started to widen the perspective on whom they are talking to e.g via social media platforms.
In short, the workshop strengthened self consciousness and empathy by asking, what do you want to communicate and to whom?