NICA artist development
Outstanding jazz and contemporary music artists
September 15th, 2020
About a year ago Svenja Doeinck asked me to join her in the process to define the identity for a program, which offers outstanding musicians from North Rhine-Westphalia working in the field of jazz and contemporary music a platform for artistic profiling and professionalisation of their careers.
In our first sessions Svenja introduced me to Pannonica de Koenigswarter’s book Three Wishes: an Intimate Look at Jazz Greats. "Compiled between 1961 and 1966, it is a book of interviews with 300 musicians who told her what their three wishes would be, and is accompanied by her Polaroid photographs. The book was edited for publication by Nadine de Koenigswarter, whom Nica always introduced to people as her granddaughter but who was in fact her great-niece." (Wikipedia)
Svenja Doeinck and I explored the biography of Pannonica (shortened to "Nica" as a nickname), and quickly became obsessed with her character and legacy. It was obvious to us and felt inevitable that we had to name the artist development program, which was led by Svenja Doeinck and funded by the Ministry of Culture and Science of the State of North Rhine-Westphalia, after Pannonica "Nica" de Koenigswarter because she was the most fabulous and glamorous jazz patron of all times.
Later in the process art director Christian Schäfer took over and now works on defining and creating the visual identity for NICA artist development program based on our briefing.
The NICA program started with four amazing musicians, and I am so delighted to now support three of them. In our sessions we work on exploring their ideas concerning a public and visual communication strategy with their enchanted fans.