Monheim Triennial – The Adventure of Music in the 21st Century
Defining the identity for a new music festival
September 10th, 2019
The successful collaboration on defining a new identity for Cologne's infamous Stadtgarten, a European Centre for Jazz and Contemporary Music, led it's musical director, Reiner Michalke, to contract me again for his most prominent recent project, the Monheim Triennal.
Via the Monheim Triennal's website: "The Monheim Triennial is an international music festival aiming to present ground- breaking artistic positions in current improvised, composed and popular music. The first edition of the Monheim Triennial will take place in 2020 and will be continued every three years on the last weekend of June. The Monheim Triennale will focus on telling musical stories at the highest artistic level. Artistic Director is Reiner Michalke."
In order to define the identity of the festival I worked in three concentrated workshops with a core group of decision-makers and consultants:
Meryem Erkus (Curator for Gold+Beton), Prof. Dr. Swantje Lichtenstein (Artist, Curator for Monheim Triennal), Reiner Michalke (CEO, Artistic Director for Monheim Triennal), Melanie Rossmann (Head of Concert Office for Stadtgarten), Achim Tang (Artist in Residence for Monheim Triennal), Thomas Venker (Editor Kaput Magazin, Curator for Monheim Triennal), and Daniel Zimmermann (Mayor of the City of Monheim am Rhein).
The workshops resulted in a consice design briefing, which Reiner Michalke took to Athens, Greece, and invited graphic designer Vasilis Marmatakis to work on a series of posters for the festival. Today, Cologne based art director Christian Schäfer is working on the corporate design for 2020, and the Monheim Triennal's website is one of the first results of this cooperation.