Seventy-nine Short Essays on Design
by Michael Bierut
Via Wikipedia: "Michael Bierut (born 1957) is a graphic designer, design critic and educator who designed the logo for Hillary Clinton's 2016 presidential campaign. [...]
Bierut was vice president of graphic design at Vignelli Associates. Since 1990 he has been a partner in the New York office of Pentagram. According to his Pentagram online biography: Bierut 'is responsible for leading a team of graphic designers who create identity design, environmental graphic design and editorial design solutions. He has won hundreds of design awards and his work is represented in several permanent collections [...]." Bierut is also known for his involvement in the film Helvetica.
He has published a book called Seventy-Nine Short Essays on Design, which was published by Princeton Architectural Press in 2007. Bierut is a senior critic at the Yale School of Art in Graphic Design and co-edits the anthology series Looking Closer: Critical Writings on Graphic Design, published by Allworth Press. Bierut is the co-founder of the blog Design Observer and his commentaries about graphic design can be heard nationally on the Public Radio International program Studio 360."
Every year I read the chapter My Phone Call to Arnold Newman (page 44) to my students. It reminds me to try and stay humble.